STORYTELLING IN ADVERTISING AND BRANDING

Storytelling in advertising and branding

Information communication technologies accelerated numerous trends in the world including the shift to online communication and further content digitalization.Technological innovations reverberate throughout complex social and demographic trends which make a significant impact on business, international companies including.The article focuses on li

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Entropy-Based Algorithm for Supply-Chain Complexity Assessment

This paper considers a Scrunchies graph model of hierarchical supply chains.The goal is to measure the complexity of links between different components of the chain, for instance, between the principal equipment manufacturer (a root node) and its suppliers (preceding supply nodes).The information entropy is used to serve as a measure of knowledge a

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